Hiring an SEO: Insights from a Google Search Relations Podcast
If you’re running a business with an online presence, chances are you’ve considered SEO (Search Engine Optimization) to boost your visibility on search engines like Google. But how do you know if hiring an SEO professional is right for you? In a recent podcast conversation between Lizzi (Search Relations at Google Search), John (Search Relations at Google Search), and Erika Varangouli (Head of Branded Content at Riverside), they dive into the critical aspects of hiring and working with an SEO.
Here’s a breakdown of the key takeaways from their discussion.
1. Is SEO Right for Your Business?
Not every business needs to invest heavily in SEO. If you have a website and rely on online traffic for sales or brand awareness, then SEO is important. However, if you’re a local business with a strong reputation in your community and don’t depend heavily on web-based sales, SEO may not be a top priority. Think carefully about your business model before making a decision.
2. Start by Understanding Basic SEO Concepts
Before you hire an SEO, it’s essential to familiarize yourself with some SEO basics. Google offers beginner-friendly resources to help you get started. Having foundational knowledge allows you to make better decisions, ask informed questions, and understand the work your SEO expert is doing for you.
3. Look for an SEO Who Takes Time to Understand Your Business
One of the key qualities of a good SEO is their willingness to dig deep into understanding your business. They should take the time to analyze your industry, competitors, and goals before developing an SEO strategy. Beware of professionals who offer one-size-fits-all solutions or make big promises without first doing their research.
4. The Importance of Clear Communication
For SEO to work, both you and the SEO expert need to communicate effectively. Regular updates and progress reports are a must. A good SEO will explain their recommendations clearly and will work with you to align with your business’s resources and capabilities. Transparency is crucial on both ends—so be upfront about your limitations, and expect the same from your SEO.
Hiring and working with an SEO can be a game-changer for your business’s online presence. However, it’s important to carefully vet potential SEOs and ensure they align with your business goals.
5. Red Flags to Watch Out For
There are warning signs that you should be mindful of when working with an SEO. Lack of communication, vague or generic advice, and promises of guaranteed results are all red flags. No one can guarantee top rankings or massive traffic in a short period, and any SEO who does is likely not operating in your best interest.
6. Green Flags That Indicate a Good SEO
On the flip side, positive signs to look for include an SEO who offers realistic expectations and takes the time to show you data-driven explanations for their decisions. It’s also a good sign if they’re upfront about whether SEO might not be the best fit for your business at this moment, demonstrating that they prioritize your success over a quick sale.
7. Be Wary of Unrealistic Promises
Be cautious if an SEO makes claims of guaranteed rankings or overnight success. SEO is a complex, ongoing process, and no one can promise specific results. The right SEO will set realistic goals based on data, research, and experience.
8. Consider the SEO’s Perspective
Keep in mind that your SEO is also under pressure to deliver results, often working within the constraints of your resources and the competitive landscape of your industry. But a strong SEO professional will collaborate with you to overcome challenges and find ways to meet your goals.
Additional Tips for Hiring an SEO
Patience is Key: SEO is not a quick-fix solution. Results often take time to materialize, so manage your expectations and be prepared for a long-term investment.
Ask for References and Past Work: A reputable SEO should be able to provide examples of previous clients and case studies.
Share Information Freely: Be prepared to provide detailed information about your business and website so the SEO can work effectively.
Challenge Their Recommendations: Don’t be afraid to ask questions or challenge your SEO if something doesn’t seem right. A good SEO will welcome this dialogue.
Conclusion: Finding the Right SEO for Your Business
Working with and hiring an SEO can be a game-changer for your business’s online presence. However, it’s important to carefully vet potential SEOs and ensure they align with your business goals. By following the tips and guidelines discussed here, you’ll increase your chances of forming a successful, long-term partnership with an SEO expert who can truly help you grow your business.
Hiring an SEO requires effort, but with the right approach, it can lead to meaningful results. Have any other questions or need help with your SEO strategy? Feel free to reach out!
At J&S Digital Ventures, we are experienced in optimizing websites to enhance your search rankings, boost engagement, and ensure your visitors stay longer and convert more effectively. Contact us &let us help you create a faster, more efficient online presence that meets both user expectations and search engine requirements.
